DCOM Frenemies Premieres January 13th

Disney’s newest DCOM, “Frenemies” premieres January 13th. The thing that gets me is that it sounds like it’s going to be a very preachy movie, with three different storylines that are trying to convey the same basic plot point. Now if all the points somehow interact in an interesting way at the end that may save it, but I don’t have very high hopes. This is clearly just an excuse to push Bella and Zendaya. Whom, as pwfan pointed out, seem to be attached at the hip.

Disney’s press release and premiere schedule follows.

BELLA THORNE, ZENDAYA, STEFANIE SCOTT, NICK ROBINSON AND MARY MOUSER STAR IN “FRENEMIES,” A DISNEY CHANNEL ORIGINAL MOVIE ABOUT FRIENDSHIP, PREMIERING FRIDAY, JANUARY 13

Bella Thorne and Zendaya (both of “Shake It Up”), Stefanie Scott (“A.N.T. Farm”), Nick Robinson (“Melissa and Joey”) and Mary Mouser (“Body of Proof”) star in the Disney Channel Original Movie “Frenemies,” an anthology that follows three pairs of friends as they navigate the delicate balance when besties go to worsties, and back again. With themes of staying true to yourself, celebrating family and friendship, and following your dreams, the movie is set to premiere on FRIDAY, JANUARY 13 (8:00 p.m., ET/PT) on Disney Channel.

“Frenemies” follows the lives of three very different sets of friends dealing with the ups and downs of friendship. The first story follows Halley and Avalon, best friends who are overjoyed when a publisher wants to turn their fashion blog into a magazine, but their friendship is put to the test when they learn that the magazine only wants one of them to stay on as senior editor. The second story follows the inseparable science-whiz Jake and his dog, Murray. Jake is excited to introduce Murray to his new science project partner (and crush), Julianne, but there’s something about her that Murray just doesn’t like – and the feeling is mutual. In the last story, tomboy Savannah, who comes from a large high-energy family, meets privileged uptown girl Emma, who looks like her twin. The two girls become fast friends and decide to trade places for a while, but realize that life on the other side isn’t all that it’s cracked up to be.

Beginning Friday, December 15, visitors to DisneyChannel.com will get to meet the “Frenemies” characters and play a three-part mini-game dedicated to the different storylines in the movie.

The multiplatform premiere schedule is as follows:

FRIDAY, JANUARY 6
“Frenemies” exclusive preview available via Disney Channel On Demand, a video-on-demand service available to a variety of affiliates including AT&T U-Verse, Cablevision, Time Warner and Verizon FiOS TV customers.

FRIDAY, JANUARY 13
The premiere of “Frenemies” (8:00 p.m., ET/PT) on Disney Channel with simulcasts on Sprint TV and MobiTV.

TUESDAY, JANUARY 17
“Frenemies” will be available on iTunes and Xbox Live.

“Frenemies” was directed by Daisy Mayer (“The Guru”), executive produced by Leslie Morgenstein and Bob Levy (both of “The Vampire Diaries,” “Gossip Girl”) and written by Dava Savel (“That’s So Raven,” “Sonny with a Chance”), Wendy Weiner (“The Scientist”) and Jim Krieg (“Den Brother,” “Ben 10”). Filmed on location in Toronto, Canada, “Frenemies” is a production of Alloy Entertainment and Coin Flip Productions Ltd.

Starring are Bella Thorne and Zendaya as Avalon Greene and Halley Brandon, Mary Mouser as Savannah and Emma, Nick Robinson as Jake Logan, Stefanie Scott as Julianne, and Winston as Murray the Dog.