Source: AWN News
Home to the month’s No. 1 TV telecast with HANNAH MONTANA and the No. 1 TV movie with the debut of 75th original movie, HATCHING PETE, Disney Channel ranked as TV’s No. 1 network in Total Day in Tweens 9-14 (478,000/2.0 rating), a position held each week throughout the month in the key demo.
In addition, Disney Channel generated its largest audience in the daypart in 8 months (since August 08) in Total Viewers (1.5 million), Kids 6-11 (564,000) and Tweens 9-14 (478,000), making this month the network’s most-watched April ever in the key targets. Year to year, the net improved by hefty double-digit percentages: +15% in Total Viewers (vs. 1.3 million), +21% in Kids 6-11 (vs. 465,000) and +25% in Tweens 9-14 (vs. 381,000).
Disney Channel delivered the month’s No. 1 TV telecast in Tweens 9-14 with HANNAH MONTANA, as its original outing on Sunday, April 19 (2.1 million/8.4 rating) overshadowed both first run airings of Nickelodeon’s ICARLY for the month (4/11/09 – 1.9 million/7.9 rating; 4/22/09 – 1.7 million/6.9 rating) and all 8 AMERICAN IDOL telecasts on Fox. In Kids 6-11, HANNAH MONTANA was the month’s No. 2 live-action telecast on all of TV (2.0 million/8.0 rating), also surpassing every telecast of American Idol during the month.
In Prime, April 09 wrapped as Disney Channel’s most-watched month in target kid demos in 6 months (since October 08), ranking No. 1 for the 50th consecutive month in Kids 6-11 (953,000/3.9 rating) and for the 49th in Tweens 9-14 (804,000/3.3 rating).
Also impressive, driven by hit series MICKEY MOUSE CLUBHOUSE and newest entry SPECIAL AGENT OSO, the net’s preschool targeted Playhouse Disney block recorded the largest Total Viewer (1.3 million) and Kid 2-5 (504,000) audiences for an April ever in the daypart, climbing by a considerable 24% over year-ago levels in both categories.
Program Highlights
— The premiere of the net’s 75th original movie, HATCHING PETE (4/24/09, 8:00-9:40 p.m.) stood as the month’s No. 1 TV movie in Kids 6-11 (1.7 million/7.0 rating) and Tweens 9-14 (1.6 million/6.4 rating), and cable’s most-watched movie in Total Viewers (4.1 million).
— In Tweens 9-14, on an all-play basis, Disney Channel was home to the months’ Top 2 scripted TV shows with SONNY WITH A CHANCE (1.2 million/4.8 rating) and Wizards of Waverly Place (898,000/3.7 rating), and 4 of the Top 5 with HANNAH MONTANA (No. 4 — 822,000/3.4 rating) and THE SUITE LIFE ON DECK (No. 5 – 810,000/3.3 rating) added to the mix.
— In Kids 6-11, among all regularly scheduled series, Disney Channel delivered TV’s No. 1 scripted TV series for the month with SONNY WITH A CHANCE (1.2 million/5.0 rating), 3 of the Top 4 when including WIZARDS OF WAVERLY PLACE (No. 3 — 982,000/4.0 rating) and HANNAH MONTANA (No. 4 — 968,000/4.0 rating).
— A consistent Top 10 player each week, in April 09 MICKEY MOUSE CLUBHOUSE ranked among TV’s Top 10 programs in core Kids 2-5 demo (No. 8 — 711,000/4.4 rating).
— Launched at the top of the month, SPECIAL AGENT OSO ranked No. 1 versus all TV in its time slot in Kids 2-5 (619,000/3.8 rating, M-Su, 8:00-8:30 a.m.), towering over runner-up Nickelodeon by 31% (454,000/2.8 rating — PENGUINS OF MADAGASCAR, SPONGEBOB and FAIRLY ODDPARENTS).
Source: Nielsen Media Research, April 09: 3/30/09-4/26/09 — Live+7 blended with Live+SD unless otherwise noted. Telecast rankings based on Live + Same Day. Ratings based on national rating unless otherwise noted. All rankings sorted on 000s, then rating.