New Disney Animated Series: Fish Hooks
Disney has begun production on a new animated series that revolves around the lives of fish that attend school in the middle of a large pet store fish tank.
The idea, of course, is to explore the “traditional teen issues” in a way that hasn’t been done before.
Wait, isn’t there a popular animated show about sea creatures on Nickelodeon? Sponge something? Oh wait, those are ocean dwellers, never mind.
I’ll certainly give it a fair shake when it premieres in 2010. Chelsea Staub is excited to be voicing “an overly dramatic goldfish!” and that’s more than enough to make me interested. 
What follows is the official Disney press release:
Production has begun on “Fish Hooks” (working title), an animated comedy series centered around three aquatic friends in a fish tank, produced using an innovative mixture of 2-D digital animation and photo collage by Disney Television Animation for Disney Channels Worldwide. “Fish Hooks” is scheduled to premiere Fall 2010. The announcement was made today by Gary Marsh, President, Entertainment, Disney Channels Worldwide.
“The ‘Fish Hooks’ team has created one of the most original, inventive animated series on television – bringing an ingenious twist to the classic archetypes of high school life (where else but in the world of a high school fish tank would you find characters named Piranica, Clamantha or Jocktopus?),” said Marsh.
The 21-episode series follows Milo, Oscar and Bea, three friends and neighbors who attend Freshwater High, a school submerged in a giant fish tank in the center of a local pet store. Together they experience the typical challenges and triumphs of tween life, like friendship, dating and sports, along with more atypical teen issues like giant lobster attacks and school field trips to the hamster cages.
The series was created by children’s book illustrator Noah Z. Jones, developed for television by Alex Hirsch (“The Marvelous Misadventures of Flapjack”) and Bill Reiss (“Chowder”), executive-produced by Adam Burton (“The Grim Adventures of Billy & Mandy”) and co-executive produced by Noah Z. Jones. Carl Greenblatt (“Chowder”) and Bill Reiss will direct.
“Fish Hooks” features a talented voice cast including Kyle Massey (“Cory in the House”) as Milo, an adventurous party guy; Chelsea Staub (“JONAS”) as Bea, an overly dramatic goldfish; and Justin Roiland (“The Sarah Silverman Program”) as Oscar, Milo’s neurotic brother.
November 1st, 2009 at 3:57 am
Honestly I don’t think this will be successful. The picture doesn’t convince me, (I don’t like Kyle Massey), and I think it’ll be similar to what happens to Disney’s Maggie. Does anybody remember this one?
November 1st, 2009 at 10:52 am
Phineas and Ferb won over a lot of people despite it’s somewhat odd animation style, so who knows how people will react to this one.
I’m not excited by their choice of Kyle Massey for the lead role because it didn’t work for Cory in the House.
But the actual concept I think could work. But it depends on how they write it.
March 8th, 2010 at 1:16 pm
While the premise is a bit simple and nothing that has not been done before it’s who is making it that has me interested. Greenblatt, Maxwell Atoms (he’s going by his real name Adam Burton) and the animation team behind Fosters. It’s like Disney decided to pick these guys up when CN let them go. So I hope Fish Hooks is good.