Article: ‘Wizards of Waverly Place’ movie casts ratings spell
Looks like the Wizards movie was a hit! 
Source: Zap2It
The Disney Channel’s newest movie/exercise in franchise building put up magical ratings numbers on Friday night.
“Wizards of Waverly Place the Movie” premiered to 11.4 million viewers on Friday, making it the most-watched cable telecast of 2009. It’s also the No. 2 Disney Channel movie ever in terms of total viewers, behind only 2007′s “High School Musical 2.”
The movie could very well also end up as the most-watched show on television this week — broadcast or cable. The Tuesday edition of “America’s Got Talent,” which has been leading the broadcast rankings for much of the summer, averaged 11.2 million viewers in the overnight ratings this week. There’s typically a small change in the numbers when the final ratings are calculated, but at worst “Wizards” should end up second on all of TV for the week.
“Wizards of Waverly Place the Movie” follows the Russo family on a vacation to the Caribbean resort where parents Jerry (David DeLuise) and Theresa (Maria Canals-Barrera) first met. Daughter Alex (Selena Gomez), however, inadvertently casts a spell that undoes that meeting, and she and her brothers (David Henrie and Jake T. Austin) have to reverse the spell before it’s too late.
The movie also drew predictably strong numbers among Disney’s core kid and tween audiences, bringing in 4.5 million viewers ages 6-11 and 4 million in the 9-14 set.
August 31st, 2009 at 11:16 am
Yup this is correct 11.4 How awesome is that? I believed I guess a mid 8 but was I way off but in a good way. I think I remember HSM2 bringing in over 12 but by far this was the second most watched anything on DC and rightfully so the DCOM was impeccable.
August 31st, 2009 at 1:56 pm
i like is justin nice to him
feel in love right now you to come
my house is ok your mom or dad
like your sister is alex
September 1st, 2009 at 10:53 pm
I just wanna know why nothing can beat HSM2? This is like the fourth program that’s been the highest rates since HSM2. LOL
September 2nd, 2009 at 12:32 am
Well Camp Rock tried last year but people really liked the tour back then including myself and people like Ashley’s great twist on her character and some also enjoy Vanessa but probably Zac Efron is the key to popularity with him doing Hairspray.